Studio
Bring the challenge. We determine the right move.
CRITERIO is a business systems studio. We are engaged when something digital has to be decided and nobody can yet say what would make the decision right.
Strategy first. Systems then. Technology serves better judgement.
What we work on
Operating systems
The business runs on processes nobody has written down the same way twice.
A process that runs the same way under load, and the tooling that keeps it there.
What that takesFollowing one real case end to end, naming who owns each step, then building only the parts that carry the load.
Interfaces and products
Something has to be decided on, and taste is doing the deciding.
An interface people prefer to the workaround, built to a measure agreed in advance.
What that takesSettling what it has to do for one person, cutting it to what can ship, and building that properly.
Data and instrumentation
There are numbers, and none of them changes what anyone does on Monday.
The one measure the business decides by, instrumented where the decision happens.
What that takesNaming the action a number is supposed to change, then instrumenting the point where that decision is actually made.
Assisted judgement
There is pressure to use AI and no agreement on what it would be right about.
A system where the model does the reading and the business keeps the judgement.
When this is not the first moveWhen the goal is to have used AI, the first move is naming the decision it has to change. Then it has something to be right about.
Systems repair
The stack works, technically, and everyone is quietly working around it.
A measured position, one recalibration, and the previous position on the record.
When this is not the first moveWhen replacement is the honest recommendation, we say so — and scope the replacement properly rather than patching around it.
These are regions of one system, not services on a menu. Which instrument gets used is decided after the measure is agreed — that is what Build · Improve · Think describes.
How an engagement starts
- What you bring
- The part that stopped making sense. A few paragraphs is enough — no brief, no RFP.
- What you get back
- A first reading: what would have to count as better, and the first move worth making.
- What it costs
- One conversation. Scope and terms follow once the criterion is clear.
Continue
Bring the challenge.
- Material (ours)
- 3 moves clear
agree what would count as better
Describe the part that stopped making sense. You get back a first reading: what would have to count as better, and the first move worth making.
A few paragraphs is enough. No brief, no RFP, no form. One conversation, then a written position you can argue with.