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A way in

Think

Something has to change and nobody can say what the right move is.

What you get

A criterion, a direction, and a decision you can defend in the room.

Which of these is already your instinct?

Most rooms already have a favourite answer. Naming it is faster than pretending it isn't there — and it is the quickest way to find out what the decision actually hangs on.

How much each of these changes, on its own

agree what would count as better
write down what you are deciding by
gather the options honestly
test the cheapest one first
get an outside reading
run a workshop
commission a study

Pick one above. Whatever the room already wants is the fastest way to find the thing the decision actually hangs on.

Continue

Bring the challenge.

  • Material (ours)
  • 3 moves clear

agree what would count as better

Describe the part that stopped making sense. You get back a first reading: what would have to count as better, and the first move worth making.

A few paragraphs is enough. No brief, no RFP, no form. One conversation, then a written position you can argue with.